This Explains a LOT… (a PINK Tuesday post)

Walking through a favorite store last week, this sign caught my eye.

Sharing my name with a line of filter products hasn’t really affected me much, but there are times – as on this particular day – when my life parallels the life of my inanimate siblings on the shelf.

Temporary Price Cut. 15% Off. Brita.

I had to giggle as I stopped to capture this photo and I walked away thinking that this explains a LOT! There are certainly days when I am 15% off… Off-kilter. Off-target. Off-my-rocker. 

I even wondered what I might have 15% less of? Energy? Focus? Enthusiasm? Patience? (Stop me, please – I could go on & on!)

For the bargain price of 15% off, you could possess Brita – an indicator that demand must be lower than supply right now. Isn’t that why products receive temporary price cuts – to generate demand for the stockpiles of product lining warehouse shelves?

If so, I have to ask – then what? What happens, once the sale has ended, and everyone wants a piece of me? I suspect you’ve had days like this, where it seems everyone is after you for something. On these days, by the time we collapse into bed for the night, we feel like there must’ve been a sale going on that we weren’t notified about. We feel as if we gave ourselves away to the hungry consumers in our lives. We wonder if we might have been taken advantage of, since we know that we’re worth the full price on our sticker (right?).

There’s an innate, defensive reaction to giving our lives away that flows from our personal value perception (like my personal response to this 15% Off sign). I have to admit that my initial reaction to the Brita sign was – Are you serious?! You (not sure who I was talking to) couldn’t even afford me! You can’t put a price tag on Brita! Go ahead and TRY!

Now that I’ve settled down a bit, I realize that it’s the world that puts a price tag on what we have to contribute. It’s the culture around us that dictates value based on our gifts and talents, making us feel as if we must hold out for those who will pay full-price for our abilities and resist any urge to give ourselves away for less. But in God’s economy, to withhold our full value because others can’t ‘afford’ our sticker price is to thwart the work of the Spirit, making my life something that it is not…


When I worked for the YMCA years ago, I was very much aware of the organization’s policy to offer its services on a sliding fee scale. The reason for this is simple: they believe that they have a product too valuable to withhold from anyone who needs it, regardless of their ability to pay.

God teaches us this same concept, reminding us not to withhold any good thing from others if it is in our power to provide it for them.

“…get out there and walk – better yet, run! – on the road God called you to travel. I don’t want any of you sitting around on your hands. I don’t want anyone strolling off, down some path that goes nowhere. And mark that you do this with humility and discipline – not in fits and starts, but steadily, pouring yourselves out for each other in acts of love, alert at noticing differences and quick at mending fences.” Ephesians 4:1-3 (The Message)

Pour yourself out for the Kingdom!

I picture our Savior on the cross, with a price tag attached that has been edited to read:

His Life for Yours – 15% Off25% Off75% OffHis Gift to You.

This is no temporary price reduction – this is grace.

Jesus’ gift of salvation is not free, but paid for.

This explains a LOT.

2 replies
  1. Bea
    Bea says:

    We never dreamed, when we named you after your great-grandmother, Brita Lena Laitala, that someday we would be seeing hers and your shared name on water filter products! I think she would have gotten a chuckle out of that! She gave 100% when she stepped onto a ship in 1892 to come to a strange land, 20 years old, single and looking for a better life. That was faith! You have always given 100%, even as a child organizing your kindergarten class into activities when the teacher was late in coming out of the door, I think we named you correctly. The water filters have a LOT to live up to! Mom & Dad

    • Pink Shoes Ministries
      Pink Shoes Ministries says:

      Thanks, Mom & Dad! I am grateful for the heritage afforded me and for your support and encouragement. I might FEEL like an inanimate kitchen appliance some days, but I know I’ve been created for so much more than that (actually – we ALL are!)! I raise my glass (of filtered water, of course) to everyone with the guts and vision to look for a better life than this world has to offer, in memory of Grandma Brita!


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